I'm fascinated by symbolism and their meanings - and how they helped people throughout history build a narrative within their consciousness to explain their identities and explain what is happening around them. However, in the pursuit of the perfect aesthetic, I think it is very easy to misapply symbolism without taking their context and meanings in mind. As people become more accustomed to repeated aesthetics, the originally intended meanings fade away, taking on new unintended meanings. Can new design languages be built to be used as a storytelling device? Can modern aesthetics have much deeper context? In my quest to find the ingredients required for such a language, the process of cultural mining was used to gather great ideas.
Find out more about cultural mining in a short video by the School of Life.